News

Location Marketing SaaS Champion Uberall Secures a $115 Million Growth Investment Led by Bregal Milestone

Date: 09 Jun 2021

Category: Portfolio news

Investment to Fuel Innovation and Growth, Including Global Expansion and Product Innovation

Berlin, Germany; London, United Kingdom, 10 June 2021 – Uberall, the global ‘Near Me’ customer experience SaaS platform, today announces that it has entered into an agreement to raise a $115 million Series C growth investment led by Bregal Milestone, a European growth capital firm.

Current investor United Internet and management are also participating in the round, joining existing investors HPE Growth and Project A. The transaction is the tenth investment made by Bregal Milestone and marks its first transaction in Germany.

Uberall provides a leading full-suite location marketing and analytics SaaS platform, helping brands and businesses at every step of the ‘Near Me’ journey: from getting found and selected online, to generating offline sales, obtaining, and managing online feedback, and getting recommended. Uberall is a trusted partner to thousands of customers including more than 600 major global enterprises throughout Europe, North America, and Asia, both via its direct sales or via its extensive global network of channel partners.

Since its founding in Berlin in 2013 by long time friends and co-founders David Federhen and Florian Hübner, Uberall has grown into an international market leader with offices in 6 countries and a global team of 300 employees. The company successfully grew ARR at a 60% CAGR between FY17-20. The investment will drive forward product innovation and enable the company to accelerate its growth strategy, with a particular focus on further consolidating its leadership position in Europe and expanding globally.

Orrick, Herrington and Sutcliffe LLP and Raymond James advised Uberall on the transaction and Willkie Farr & Gallagher LLP, Roland Berger, Deloitte and Code & Co advised Bregal Milestone.

"Over the years we have been fortunate to be supported by investors who believe in Uberall’s mission to build great ‘Near Me’ customer experience SaaS solutions for our B2B customers around the world. Now, we are excited to announce that Bregal Milestone is the latest investor joining the Uberall team, supporting us on the road to break through €100m in annual recurring revenues and beyond. Cyrus, Ian and the team at Bregal Milestone have impressed us with their nuanced understanding of our space and their hands-on, active approach to contributing and discussing new ideas and projects to further accelerate our current growth trajectory, especially in North America and Asia. Welcome to the team!"

David Federhen and Florian Huebner

Co-Founders - Uberall

"We are thrilled to partner with David and Florian for this next phase of growth. Our strategic investment will significantly accelerate Uberall’s ambition to become the leading ‘Near Me’ customer experience platform worldwide. Uberall’s differentiated full-suite solution is unsurpassed by competition in terms of integration and functionality, providing clients with a real edge to reach, interact with, and convert online customers. We look forward to supporting David, Florian and their talented team to deliver on their exciting innovation and expansion roadmap."

Cyrus Shey

Managing Partner - Bregal Milestone

About Uberall

Uberall empowers some of the world’s biggest brands to deliver a memorable ‘Near Me’ customer experience - from online interactions to offline sales. The ‘Near Me’ customer experience consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer. Uberall’s solutions enable multi-location brands to easily manage search and discovery, engagement and conversion in real-time on all online platforms - mobile, voice and desktop - across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks. Founded in 2013, Uberall is headquartered in Berlin, with additional offices in Paris, London, Amsterdam, San Francisco, Detroit, Montreal. Its clients include Fortune 500 companies and industry leaders from all over the world. Follow us on www.uberall.com.

Uberall

About Bregal Milestone

Bregal Milestone is a leading European technology growth capital firm dedicated to making investments in ambitious, high-growth technology companies. The firm provides growth capital and strategic assistance to support market-leading companies in the technology and technology-enabled services sectors. Bregal Milestone is part of Bregal Investments, a leading global investment firm that has invested over €15 billion to date. For more information, please visit Bregal Milestone’s website at www.bregalmilestone.com.

Bregal Milestone